Bangkok,, The president of the Thai Electronic Commerce Association agrees that the government will collect a VAT tax on imported products of no more than 1,500 baht per item to enable Thai traders to compete. Suggest that the government sector help support and attract the Thai private sector to be able to sell through platforms around the world. And the private sector should adapt and have storefronts and be diligent in live streaming their products and promoting themselves more so that people around the world know about Thai products.
Miss Kunthirat Phakawatkrailert The president of the Thai Electronic Commerce Association said that the government’s decision to impose Value Added Tax or VAT on imported products for online trading is considered appropriate and agreed After the past, imported products with a price per piece not exceeding 1,500 baht were exempt from VAT. Making it cheaper than Thai entrepreneurs who import products from abroad, regardless of the price, must pay VAT. This creates unfairness t
o the trade competition of Thai entrepreneurs and online seller markets abroad. Therefore, when VAT is collected, This will cause the products to have similar prices and not be overly dumped by foreign products into the Thai market.
However, as a Thai e-commerce entrepreneur, we believe that when the differences in VAT collection are equalized, Thai entrepreneurs will definitely be able to market and compete with products from foreign markets. In particular, communication must be adjusted to allow Thai consumers to know that Thai products are of high quality and standards, no different from foreign products. As well as accelerating the expansion of Thai products into foreign markets even more. It can be seen that Thai products are quite accepted in the world market. But due to the behavior of Thai people, they are still addicted to brand names of foreign products to the point of forgetting that products in foreign markets, not least those produced by Thai people and foreign countries, are accepted in the mar
ket. Therefore, we have to turn around and see whether people will How can Thais use Thai products?
In addition, it is seen that Thai entrepreneurs should have more storefronts through online markets. Even though a small number of Thai entrepreneurs are entering the platform, whether it is Amazon. Or Alibaba, for that matter. Still see that it’s not enough. Because most of the products will be stored on the platform rather than having their own storefront. As a result, shoppers around the world do not know much about Thai products in the online market. If Thai entrepreneurs have to come back and adjust their own storefront methods. At the same time, government agencies must come in and help support Thai entrepreneurs to have a greater position in the platforms in the European, American, Japanese and other markets. And most importantly, products must be produced that are different. Constantly changing to reach all groups. Including preparing personnel to use the live LINE channel to sell their own products in
an open manner. Because if compared in foreign markets Especially in the Chinese market, there are tens of thousands of live broadcasts selling products per day, but in Thailand there are only hundreds or thousands of live broadcasts per day, which is considered very little. This makes people less familiar with Thai products. By these things If it can be pushed forward, Thai products will become more well-known to people around the world.
Source: Thai News Agency