17 Nov. – Minister of Tourism Together with the Governor of TAT, he visited Kunming and held a meeting with all 5 TAT offices in the People’s Republic of China to brainstorm ideas to stimulate and prepare to promote the Chinese tourist market.
Miss Sudawan Wang Suphakit Koson Minister of Tourism and Sports and Miss Thapanee Kiatpaiboon Governor of the Tourism Authority of Thailand (TAT), together with the directors of the 5 Tourism Authority of Thailand offices in the People’s Republic of China, namely TAT Beijing Office, TAT Shanghai Office, TAT Kunming Office. d, TAT Chengdu Office and TAT Guangzhou Office Opened a brainstorming meeting to stimulate and prepare to promote the Chinese tourist market in the second half of 2023, along with preparing to pack in activities to stimulate the potential market from China. It is expected that there will be a positive impact on Chinese tourists visiting Thailand this year, up to 4.1 million people. The target is to earn income from tourism in the Chinese market in 2023 to reach 200 billion baht.
Meeting to stimulate and prepare to promote the Chinese tourist market Held at Wanda Vista Hotel, Kunming, People’s Republic of China. This is an important measure in working together with the Tourism Authority of Thailand offices in all 5 places in the People’s Republic of China to jointly analyze the current travel situation of Chinese tourists with changing travel needs. Marketing strategy planning and strategic marketing in collaboration with leading Chinese online platforms such as TikTok, Weibo, KUAISHOU, HuaWei, etc., by bringing Chinese influencers to travel in Thailand in the project to promote a positive image for Thai tourism. This is because such influencers and platforms reach a new generation of travelers who want to travel while enhancing their life experiences. It also promotes positive Thai tourism. Including knowing the behavior of special interests in order to further develop the marketing plan to be more relevant to the target group.
As for stimulating and preparing to promote the Chinese tourist market, the goal is to attract 4.1 million quality tourists to Thailand in 2023, total revenue of 200 billion baht, and in 2024 it is expected to be able to attract more Chinese tourists to visit Thailand. 8.2 million people, increasing the country’s income by 450 billion baht. Currently, Chinese tourists come to spend 20,000 baht/person/day on Thai tourism and spend an average of 10 days/person traveling in Thailand, most of which Be a tourist traveling on your own This increased from 2019, from the beginning Chinese tourists came to spend 11,000 baht/person/day on Thai tourism and spent an average of 7.5 days/person traveling in Thailand. This amount can be seen that the money that tourists use per day has increased by almost 50%
According to a survey of tourists’ travel behavior, they will travel with close friends, such as family, close friends, or approximately 6-8 people per group, rather than traveling as a large tour group. Because they like to travel more privately. and focus on local tourism to increase quality tourism experiences, such as participating in local traditional activities such as Loi Krathong, Songkran or learning Thai boxing. which is very popular Learn to weave local silk, etc., which will be a pilot project to promote the Isan region and present the local identity of the Isan region with its traditions and culture. Its distinctive identity is hidden in the fun of the Isaan people. Moreover, it is an opportunity to create a new travel experience by riding the high-speed train route from Kunming to Thailand. And can continue traveling in Thailand by car or big bike because of this kind of tourism, Chinese tourists feel it is worthwhile to travel.
TAT also stimulates Chinese tourist travel by communicating with Chinese tourists with campaigns. “The more you travel to Thailand, the more fun it is.” It will communicate to Chinese tourists the image of happiness, fun, and beauty that they will receive when traveling to Thailand.
For the number of tourists traveling into Thailand If comparing from the statistical data in 2019 from 1 January – 31 December 2019, 11.1 million tourists from China entered Thailand and the world tourism situation has just recovered, making the statistical data in 2023 from 1 January – 31 October 2023, which is only 10 years. This month, there were an influx of 2.7 million tourists. It is expected that the plan to stimulate and prepare to promote the Chinese tourist market will be the key to attracting more Chinese tourists to return to Thailand
Source: Thai News Agency