Mulberry Leaf Tea Rebrands to Enter Global Premium Market
Chaiyaphum: The CEO of Rai View Khep Tawun, Chumpol Kenlueam, is pioneering a rebranding strategy to propel their mulberry tea business, “Tra Bai Mon” (Mulberry Leaf), into the global premium market. His philosophy, “Adapt or perish,” is driving the t…