Bangkok: Som Marie is very worried! She's afraid every time she releases a new song because promoting it now is more difficult than before and it's harder to reach listeners.
According to Thai News Agency, the talented singer Som Marie has consistently released hit songs that are catchy and memorable for many years. However, in the last 2-3 years, she has expressed concern over the increasing difficulty of promotion within the music industry. This challenge has forced her to devise new strategies and create diverse content to boost her visibility and reach a wider audience. Despite these efforts, Som Marie remains apprehensive and anxious with each new song release, uncertain of achieving the desired results.
On December 7, 2025, Som Marie took to X to share her frustrations, writing, "(A little rant) From the heart of someone who has consistently released music for many years, I think the last 2-3 years in the music industry have been really harder to promote. No matter how different our promotion plans are from before, we have to wait and see the results when we actually implement them. No matter how much content we create to supplement it, people don't see it as much because the algorithms aren't really swayed anymore. It makes me scared every time I want to release a new song." Her post received overwhelming support from fans and fellow artists, who flooded the comments with messages of encouragement.