Bangkok: 100PLUS PRO, a leading Asian brand of high-energy drinks, announced the winners of its TikTok Challenge under the 'UNLOCK YOUR 100: Strong, Compete, Endure' campaign. This campaign encourages health and fitness enthusiasts nationwide to push their limits, aligning with the brand's image which previously showcased its strength through an Asian-wide collaboration with Netflix on the show 'Physical: Asia.' The announcement also celebrates the official launch of its new product.
According to Thai News Agency, the event held late last year gave participants the opportunity to submit endurance videos completing a workout within 100 seconds, choosing one of three exercises, under the concept of "UNLOCK YOUR 100." This reflected the unlocking of physical and mental potential, similar to the Asian-level competition Physical: Asia, and received an enthusiastic response on TikTok and social media nationwide.
Recently, 100PLUS PRO announced the names of 22 lucky winners. Ms. Jananya Vijitayuthasart, Marketing Director of Thai Drink Co., Ltd., graciously presented the grand prizes: an iPhone 17 Pro Max to Mr. Satha Chaimongkolsap and a Whoop 5.0 Life health tracker to Mr. Pakknipat Thanynithipirul, at the CW Tower recently.
Mr. Satha Chaimongkolsap, the winner of the iPhone 17 Pro Max mobile phone, said, 'This activity wasn't just about exercising, but about proving my limits within 100 seconds. I chose the plank exercise and added a challenge by adding weight from 100PLUS PRO bottles. I'm very proud that my effort was selected.'
Pakknipat Thanynithipirul, the recipient of the Whoop 5.0 Life health tracker, said, 'It was a fun and accessible activity that caters to the lifestyle of the younger generation, making health care more accessible and interesting.'
The 100PLUS PRO TikTok Challenge is a key strategy for brand communication through digital platforms, building upon regional brand communication efforts like Netflix Physical: Asia to engage consumers in Thailand. It reinforces the image of 100PLUS PRO, a clear protein drink containing BCAAs and essential vitamins that provides refreshment and muscle recovery in one bottle, ideal for those with active lifestyles, a health-conscious attitude, and who exercise.
100PLUS PRO is also preparing to continuously launch new activities and campaigns to inspire and connect more closely with consumers.