Bangkok: 'AIS SPORT ACADEMY' has announced a groundbreaking global partnership aimed at elevating the sports industry in Thailand. Ms. Kantima Lerlertyutitham, Chief Executive Officer of Corporate Business at Advanced Info Service Public Company Limited (AIS), emphasized the organization's belief in people as the foundation of both their organization and society. She stated that AIS Academy has been instrumental in developing digital skills and providing equitable access to world-class knowledge for Thais.
According to Thai News Agency, AIS SPORT ACADEMY has been designed with a broader understanding of sports, not just as a form of competition but as an industry and community with vast potential. Ms. Saichol Sapmakudom, Chief Corporate Communications Officer of AIS, highlighted the academy's framework, which rests on three core pillars: creating opportunities by nurturing talent, enhancing knowledge through world-class skill transfer, and fostering professionalism for sustainable career growth.
AIS has forged collaborations with key domestic and international partners, such as Chulalongkorn University, the Bundesliga, and the Football Association of Thailand. These partnerships aim to provide Thai youth footballers with training opportunities in Germany and scholarships at Chulalongkorn University Demonstration School. This initiative is part of AIS's commitment to offering Thai youth a balanced development in both academics and sports, integrating "sports, education, and opportunity" to foster sustainable growth in the Thai sports ecosystem.
The next phase for AIS SPORT ACADEMY involves expanding collaborations and creating development platforms beyond just games. By conducting on-site activities such as football and basketball clinics, and training physical education teachers, AIS aims to elevate the standards of coaching. The academy also seeks to scout for new sports commentators, thereby developing quality personnel for the industry. This initiative reflects AIS's dedication to driving Thai athletes towards international standards.
The establishment of AIS SPORT ACADEMY underscores AIS's commitment to utilizing its digital infrastructure and human resource expertise to significantly impact and propel the growth of Thai sports to an international level.