Busan:Her Royal Highness Princess Ubolratana Rajakanya Sirivadhanabhakdi presided over the opening ceremony of "Thai Night Busan 2026," themed "Reimagining Thailand," at the Park Hyatt Busan Hotel in South Korea. The event showcased the potential and new perspectives of the Thai entertainment and content industry as part of the Asian Contents and Film Market (ACFM) 2026.
According to Thai News Agency, the event was organized by the Department of International Trade Promotion (DITP) and welcomed numerous executives, representatives from the international entertainment industry, artists, and actors.
Notable attendees included Ms. Sarasanan Arnnophaporn, Secretary to the Minister of Culture; Ms. Pranisa Teopipitporn, Network and Community Specialist and Acting Director of the Cultural Network Affairs Division; and Mr. Piyanan Pongken, Director of the Group for Promoting Networks for Film, Drama, Series, Documentary, Book, and Animation Festivals and Awards. They, along with officials from the Department of Cultural Promotion, Ministry of Culture, greeted Her Royal Highness.
Thailand was honored as the first Country of Honor in the history of ACFM 2026, marking a significant collaboration to enhance opportunities for Thai entrepreneurs. This initiative aims to boost investment, co-production, and the global popularity of Thai intellectual property.
In 2026, 20 Thai companies participated in business matching at the Thailand Pavilion during ACFM 2026. Supported by the DITP and the Department of Cultural Promotion, this participation enabled Thai film and content entrepreneurs to engage with foreign buyers, producers, and investors, fostering market expansion, business networking, and international collaboration.