Bangkok: BAM joins hands with Prime Zone to solve NPL and NPA problems, increasing income opportunities and welcoming those with no loan history. Dr. Rak Vorakitpokathorn, Chief Executive Officer of Bangkok Commercial Asset Management Public Company Limited (BAM), stated that the signing of a memorandum of understanding (MOU) with Prime Zone Asset Management Company Limited (Prime Zone or PZ) is a business collaboration to jointly manage non-performing loans (NPLs) and non-performing assets (NPAs), with a focus on maximizing mutual business benefits.
According to Thai News Agency, the collaboration aims to leverage the expertise of both organizations to further develop BAM's asset management approach. This involves increasing access to housing for the general public and reusing abandoned properties through development and improvement, generating economic benefits.
Ms. Soraya Sathirakoset, Acting Chief Executive Officer and Chief Financial Officer of Rabbit Holdings Public Company Limited, stated that this collaboration with BAM is not merely a business partnership but also aims to establish new standards for the asset management (AMC) ecosystem. This initiative focuses on enhancing the quality of the second-hand home market and addressing non-performing loan (NPL) issues. The emphasis is on reintroducing NPL assets to the market in a ready-to-use condition, meeting the needs of today's buyers.
Prime Zone aims to improve and renovate properties to meet customer standards and needs, promoting Prime Zone properties as "the first homes customers choose in their projects." Prime Zone also initiated the "HOME FOR HERO" project to provide access to and ownership of homes for those without a credit history. Prime Zone guarantees the quality of the properties after renovations, ensuring buyers can move in with confidence.