Bangkok: COCOLOVE, in collaboration with Srinakharinwirot University, is spearheading an innovative video contest aimed at showcasing fresh perspectives from Generation Z. This initiative, titled the 'Cocolove Viral Ads Contest 2026', is part of the 'Love Yourself, Drink for Your Health' campaign, encouraging students to create TikTok viral ads for COCOLOVE 100% pure coconut water. The event was held at the Asokmontri Music and Performing Arts Hall, Thailand Arts Center, Srinakharinwirot University, Prasarnmit Campus.
According to Thai News Agency, the initiative is backed by Unicorn Consumer Group Co., Ltd., represented by key figures such as Professor Emeritus Dr. Atchara Chanchai, Honorary Chairperson; Dr. Narathip Aramwattananon, Executive Chairperson; Ms. Benjarat Phokha, Executive Director; and Mr. Achawin Rojanchaichanin, Managing Director. The company aims to empower university students by providing them a platform to express their creativity and skills through short videos crafted responsibly for social media.
Professor Emeritus Dr. Atchara Chanchai inaugurated the event, with Assistant Professor Dr. Chatchawal Charoenthammaraks officially opening it. Mr. Achawin Rojanchaichanin elaborated on the contest, emphasizing the opportunities it offers for students to display their creativity on social platforms. The event also featured a Viral Ads Workshop led by Ms. Benjarat Phokha, along with members of the Cocolove Z Friends group. The workshop was designed to impart techniques for crafting viral social media videos, drawing a significant student turnout.
Professor Emeritus Dr. Atchara Chanchai expressed satisfaction with the collaboration, highlighting its alignment with the company's commitment to promote healthy consumption through partnerships with universities. Assistant Professor Dr. Chatchawan Charoenthammaraksa expressed gratitude towards COCOLOVE for offering students the chance to apply their skills in creating impactful videos for a beneficial product.
Mr. Achawin Rojanchaichanin stated the campaign's roots lie in collaborations with universities nationwide, targeting Gen Z students due to their significant social media influence. The partnership with students aims to generate high-quality content beneficial to both the company and the university.
The Cocolove Viral Ads Contest 2026 invites Srinakharinwirot University students to participate in a TikTok video contest, which features two categories: Lifestyle and Benefits. The competition offers total prizes exceeding 100,000 baht, with winners receiving certificates. The contest runs from March 16-29, 2026, and winners will be announced on April 3, 2026.