Bangkok: EXIM Thailand has joined forces with partners to organize "SMEs Export Studio Fair 2025," empowering exporters to build Thai brands and penetrate the global market. The event aims to elevate SMEs, develop packaging, establish Thai brand identities, and develop marketing plans to penetrate the export market. Exporters are warned to be wary of the strong baht and risks to the US market from Trump's tariffs.
According to Thai News Agency, Mr. Chalat Rattanabunnithi, EXIM Thailand's President, revealed that the "SMEs Export Studio" program, which will run from 2023 to 2025, aims to enhance exporters' capabilities through the SMEs Export Studio program. The program, run from 2023 to 2025, reflects the success of entrepreneurs who have been nurtured through the first batch of the EXIM 2X program in 2025. These entrepreneurs will receive comprehensive export knowledge development, including packaging design, brand identity creation, international market penetration strategy development, and product standardization to meet global market demands. This program is a crucial platform for Thai entrepreneurs to test their skills in real markets, assess their potential, and meet consumer demand before expanding to the global arena.
Mr. Chalat stated that exporters have undergone market testing before moving forward with full-scale exports. EXIM Thailand, in collaboration with partner agencies from both the public and private sectors, is supporting SMEs to compete strongly in the global market through the 2D-2S development model, which includes Design and Packaging, Digital Transformation, Standards and Sustainability, and Strategic Partnerships. The bank is also cultivating new entrepreneurs through the EXIM 2X curriculum, a key driver of Thai exports in the future.
EXIM Thailand is advancing its role as an "Export Co-pilot," serving as a business partner, providing comprehensive support to exporters. This includes expanding its proactive role in connecting Thai entrepreneurs with buyers in potential markets to mitigate the impact of the global economic crisis and geopolitical tensions. This initiative aims to prepare Thai entrepreneurs for entering foreign markets, covering marketing, risk management, and access to funding. This initiative includes risk guarantees and the selection of overseas trading partners, providing in-depth information on the reliability of trading partners, and ensuring that Thai SME exporters are not exposed to export and payment risks. This initiative also fosters long-term import and export collaboration.
EXIM Thailand also provides liquidity to participating entrepreneurs through financial products such as special interest rate loans and insurance policies for the risk of non-payment by foreign partners, with coverage up to 300,000 baht, with a premium of 5,000 baht per million baht. All of this initiative aligns with the government's "Quick Big Win" policy, which aims to enhance the potential of Thai entrepreneurs, expand trade opportunities, and tangibly promote Thai products on the global stage.
Mr. Chalat acknowledged that the exchange rate is a significant factor for exporters. With the baht's continued appreciation, a single baht appreciation means a decrease in profits for Thai exporters. The Ministry of Finance and the Bank of Thailand are working to maintain a suitable exchange rate. EXIM Bank is also working to enhance exporters' potential by increasing exports. The bank aims to increase the number of SMEs it manages by 10 percent from the 5,000 it currently serves. This is to expand its market reach, particularly in India, the Middle East, and ASEAN markets, replacing the US market, which has been impacted by US tariffs.