Bangkok: Released and instantly catchy, the new song "Hak Ai Ee Lee Der" (I Really Love You) by Dok-Aor Thungthong is capturing hearts with its Isaan pop charm. The track marks a unique musical direction for the country singer as she explores a style she's never sung before. Complementing the song is a music video that serves as a prequel to "Jue Bo," providing insight into her unrequited love story.
According to Thai News Agency, this single represents Dok-Or Thungthong's debut in the Isaan pop genre, blending contemporary elements with traditional sounds such as the fiddle and the khaen (bamboo mouth organ). The song features a lyrical element in the Tangwai melody, with contributions from Jinny Phutai on music arrangement and Naris Aranrut on lyrics and melody. The song's narrative revolves around the theme of secretly loving a handsome man, dreaming of becoming his girlfriend.
The music video for "Hak Ai Ee Lee Der" connects with the story in the hit song "Jue Bo" by Kantong Thungngern, which has garnered over 230 million views. Produced by the same team and featuring the same cast, including the beloved "Nong Tua Lek," the video delves into the events leading up to the protagonist's unrequited love with a senior football player at her school. Fans can watch the music video on YouTube via Grammy Gold Official.
Dok-Or Thungthong expressed that the song is about sincere and straightforward love, easy to listen to and connect with. She hopes the music video, which portrays a simple love story, resonates with everyone in love. She encourages fans to watch and share "Hak Ai Ee Lee Der," inviting support for her new musical endeavor.