Tokyo: "Thai traditional dress" fever has taken hold in Japan as garments featuring "Thai silk x kimono" worn by Her Royal Highness Princess Sirivannavari spark widespread interest. Japanese citizens and foreign tourists are actively participating in the "CHUD THAI" event, aimed at using culture to strengthen diplomatic ties.
According to Thai News Agency, the exhibition titled 'CHUD THAI KNOWLEDGE, CRAFTSMANSHIP AND PRACTICES OF THE THAI NATIONAL COSTUME' was held from September 17-18, 2026, by the Ministry of Culture at Hyokeikan, Tokyo National Museum in Tokyo, Japan. The event drew a lively crowd of Japanese and foreign tourists eager to explore the rich cultural exchange.
Her Royal Highness Princess Sirivannavari Nariratana presided over the fashion show, which showcased eight royal-approved Thai dress styles and three royal-granted men's attire. The event also included demonstrations of ancient Thai jewelry creation, highlighting high art forms such as gold thread wrapping, embroidery, silver and gold work, and auspiciously patterned silk weaving. These exhibits presented the value of Thai handicrafts in a contemporary light.
Ms. Sabida Thaiseth, Minister of Culture, disclosed that this marks the second occasion where royally approved and bestowed Thai costumes, representing Thailand's national attire, have been showcased. The first presentation occurred in The Hague, Netherlands, in April 2026.
The Japanese audience showed significant interest due to the event's connection to fashion and its role in cultural diplomacy. The shared traditional costume heritage between Thailand and Japan, particularly the use of Thai silk in creating kimonos akin to those worn by Princess Sirivannavari, further captivated attendees.
Thailand is also advancing its efforts to have "Thai Traditional Dress: Knowledge, Craftsmanship, and Practices in Wearing National Thai Costume" recognized by UNESCO as an intangible cultural heritage in December 2026. This initiative represents a critical step in preserving and promoting Thai identity and craftsmanship as a global living heritage.