Bangkok: Jasmine International Public Company Limited (JAS), the holder of exclusive broadcasting rights for the English Premier League and FA Cup for the 2025/26 season onwards in Thailand, Laos, and Cambodia, has signed a Memorandum of Understanding with Advanced Info Service Public Company Limited (AIS). This strategic partnership aims to bring live broadcasts of the world's most popular football leagues to Thai football fans and AIS customers through AIS PLAY and Monomax.
According to Thai News Agency, this collaboration signifies a transformative step in the sports streaming industry in Thailand. It will leverage leading streaming platforms like AIS PLAY and Monomax, which are renowned for aggregating world-class sports and entertainment content, thereby catering to the varied lifestyle entertainment needs of Thai viewers and football fans in the digital age. The memorandum was signed by Dr. Soraj Asavaprapha, Acting Chief Executive Officer of JAS, Ms. Hathaithip Matjui, Director of Online Movie Business at Mono Streaming Co., Ltd. or Monomax, and Mr. Pratthana Leelapanang, Chief Consumer Business Officer at AIS.
The partnership is expected to expand the user base by reaching AIS mobile customers and those utilizing AIS 3BB Fibre3 home internet. It also aims to enhance the viewing experience of live broadcasts of the English Premier League. The official service launch is anticipated soon, with a variety of service formats and pricing packages designed to meet the diverse needs of Thai viewers.