Bangkok: The Stock Exchange of Thailand, in collaboration with five character artists, has launched the project ‘The Art of Happy Money: Good Finances Must Have Art’ to promote financial literacy for all ages.
According to Thai News Agency, Mr. Soraphol Tulayasathien, Deputy Managing Director of the Stock Exchange of Thailand, emphasized that one of the key missions of the Stock Exchange is to strengthen the foundation of financial and investment knowledge among the populace. Historically, the Stock Exchange of Thailand has been dedicated to imparting essential financial knowledge to the public, enabling access to information necessary for financial stability.
Recently, the Stock Exchange of Thailand initiated the campaign ‘The Art of Happy Money: Good Finance Must Have Art’ to disseminate financial and investment knowledge across different age groups. The campaign aims to present easy-to-understand content that resonates with new target audiences and is tailored to each life stage’s context. Five new-generation artists have contributed by translating financial concepts into artworks, believing that visual art can inspire, simplify content comprehension, and facilitate broader knowledge dissemination. This initiative aligns with the Stock Exchange of Thailand’s 50th-anniversary strategic plan, which focuses on ‘Joining in Creating the Future for Everyone’s Opportunity.’
The campaign includes five guidebook series that present financial content through illustrations. These guidebooks are compiled into digital books available for download. They cover financial management tailored to different life stages and goals, including ‘Young and Wise’ by Nuttapol Komalarajun @Kamogallery, ‘Sandwich Gen’ by Salinee Rattanachaisit @CyranoDesign, ‘Retire Happily’ by Niwat Phianphanthawanit @AbigBurger, ‘Wealthy Worker’ by Chaidan Thiamsai @SHITTAK, and ‘Happy Jobbers’ by Sansinee Chuanthithiporn @KaptorStore.
The Stock Exchange of Thailand anticipates that this collaboration with the five artists will serve as a significant gallery of financial and investment knowledge. It aims to inspire a deeper understanding of achieving a financially balanced and sustainable happy life. Interested individuals can access the guidebook series, The Art of Happy Money, at www.set.or.th/theartofhappymoney.