Bangkok: The Thai Food and Drug Administration (FDA) collaborates with LINE to enhance online health protection and combat counterfeit products. The Thai Food and Drug Administration (FDA) and LINE join forces to create a shield against online health threats, combat counterfeit products, and expand the market for community health products internationally.
According to Thai News Agency, the Food and Drug Administration (FDA) of Thailand signed a Memorandum of Understanding (MOU) with LINE Company (Thailand) Limited to enhance the prevention and management of the illegal sale of unsafe health products on online platforms, while simultaneously promoting easier access to the digital market for community health product entrepreneurs. The signing ceremony was attended by Pharmacist Supatra Boonsearm, Secretary-General of the Food and Drug Administration, and Mr. Ratthee Chatdamrongsak, Vice President of Commercial Affairs, LINE Company (Thailand) Limited.
Pharmacist Supatra Boonsearm, Secretary-General of the Food and Drug Administration (FDA), revealed after the signing ceremony that the memorandum of understanding aims to foster cooperation in developing a system for preventing and managing the sale of unauthorized and unsafe health products on online platforms. The FDA and LINE will work closely together, linking FDA health product authorization data via API to enable LINE to develop a faster and more efficient system for screening and suppressing the sale of illegal products. This collaboration also includes the submission of a blacklist of illegal products and advertising messages, allowing LINE's system to accurately detect, block, and reduce the dissemination of illegal content. This will help reduce the risk of consumers being harmed by using substandard health products. Furthermore, the FDA and LINE prioritize promoting community health products. LINE will create categories and distribution channels for community health products to make them more acce ssible to consumers, along with organizing promotional activities and training on the use of LINE tools to create economic opportunities and expand community products into wider markets under the concept of "From Local to Global."
The Secretary-General of the FDA further stated that this collaboration reflects the shared commitment of both the public and private sectors to adapt to the digital economy, aiming to create a strong and effective consumer protection system. This will help consumers receive accurate health product information and confidently purchase health products on the LINE platform. For businesses, it will provide a reliable and easily accessible distribution channel, creating opportunities for the growth of the community health product economy.