Phuket: Phuket is intensifying its efforts to shed its "mafia city" image by emphasizing strict law enforcement and enhancing its reputation as a quality tourist destination. Mr. Thanet Tantipiriyakit, President of the Phuket Tourism Business Association, revealed on the "Share the News" program on MCOT News FM 100.5 that being perceived as a mafia-affiliated area projects an image of insecurity, which is not suitable for a world-class tourist city. However, the recent visit by the Prime Minister on May 10th is seen by the Phuket private sector as a strategic declaration that Thailand is prepared to enforce the law equally, aiming to build confidence among tourists worldwide. Phuket continues to be recognized as a safe area suitable for all types of tourism.
According to Thai News Agency, Mr. Thanes highlighted that the online perception of Phuket being divided into zones with benefits based on beach areas may be partly due to the behavior of tourists from different nationalities who prefer varying areas. For instance, Patong is known for entertainment, Kata-Karon is family-friendly, Bang Tao-Laguna caters to luxury, while Mai Khao, Nai Yang, and Nai Thon are noted for their natural appeal. This may give the appearance of a clear division among tourist groups. Nonetheless, Phuket remains a destination for all, welcoming every type of tourist.
Phuket province has consistently intensified law enforcement, focusing on issues such as traffic, nominee-based business practices, and offenses committed by tourists, regardless of their nationality. Currently, penalties for such offenses extend beyond fines to include prosecution, blacklisting, and deportation, emphasizing that tourists must respect the law. These measures are starting to show results, with many embassies informing their citizens that offenses in Phuket will attract the highest possible legal action.
Mr. Thanes further mentioned that beachfront businesses, suspected of potential illicit influence, include beach clubs and umbrella and sun lounger rentals, which sometimes extend beyond permitted areas during peak season. In terms of land title issues concerning beach clubs, the Prime Minister has ordered a thorough investigation to find a lasting solution, as beaches have been a vital resource for promoting Phuket's "Sea, Sand, Sun" tourism for nearly 50 years.
The private sector believes that stricter regulations and law enforcement will not deter quality tourists but will only impact those with intentions to engage in illegal activities. Post-COVID, Phuket is working to transform its tourism image from quantitative to quality, focusing on tourists who respect regulations and culture. They also believe the province has measures in place to support small businesses that may be impacted by the crackdown on illicit capital.