Hat yai: Supamas concludes the Soft Power Fashion event in Southern Thailand, promoting Thai fabrics from communities to the global runway and encouraging Thais to wear Thai fabrics every day. Ms. Supamas Isarabhakdi, Minister attached to the Prime Minister's Office, in her capacity as supervisor of the Department of Public Relations, presided over the closing ceremony of the Soft Power Fashion Project. This project, organized by the Department of Public Relations, aims to elevate Thai fabrics and community products for the international market, in line with the government's Soft Power policy under the leadership of Prime Minister Anutin Charnvirakul. The ceremony took place at Central Hat Yai Shopping Center, Songkhla Province. Also in attendance were Mr. Pradermchai Boonchuaylue, Advisor to the Minister attached to the Prime Minister's Office; Dr. Patcharin Samsiripong, Secretary to the Minister attached to the Prime Minister's Office; Ms. Sudrutai Lertkasem, Director-General of the Department of Public Rel ations; and Mr. Ratsasart Chidchu, Governor of Songkhla Province.
According to Thai News Agency, the event featured displays of products from 10 communities, totaling over 100 items, along with a fashion show, "THE WALK OF WOVEN IDENTITIES," which reinterpreted local fabric patterns and traditional wisdom into contemporary designs. The show reflected how Thai fabrics can be worn every day and how they can generate income for the communities.
Ms. Suphamas expressed her delight in seeing the younger generation taking an interest in Thai identity. She noted that the event paid tribute to Her Majesty Queen Sirikit, the Queen Mother, who revived Thai textiles as a cultural heritage and created jobs for people across the country. The event also honored Her Majesty Queen Suthida, who has worn Thai textiles while performing royal duties both domestically and internationally, and celebrated Her Royal Highness Princess Sirivannavari Nariratana, who elevated Thai textiles to the world stage through the 'Wear Thai Textiles for Fun' project. This led to her being bestowed the title of Fashion and Design Ambassador by the World Intellectual Property Organization (WIPO), marking a global first.
Ms. Suphamas emphasized that Thai textiles tell the story of the Thai way of life, culture, and identity. She highlighted the event's role in providing an opportunity for designers and entrepreneurs to further develop Thai textiles to meet the needs of the younger generation while preserving the nation's roots.
In her closing remarks, Ms. Suphamas encouraged the public to wear Thai fabrics in their daily lives, stating that choosing Thai fabrics generates income for Thai weavers and contributes to the sustainable growth of Thailand's Soft Power. She expressed gratitude to the organizing committee and all participating businesses before officially announcing the closing of the event.