Republic of Italy, The Prime Minister visits a cheese factory and ham processing factory, hoping to raise the level of Thai products. Helping farmers who raise cattle and pigs Have increased income As the famous brand VERSACE is excited After knowing about the plan to boom Thai tourism, I am interested in investing.
At 1:50 p.m. local time which is 5 hours later than Thailand. Mr. Settha Thavisin, Prime Minister, gave an interview to the media. Rest area After visiting the cheese production process of BONI SpA (BONI) in Parma.
The Prime Minister said he traveled to see two factories, namely a cheese making factory and a ham and salami processing factory in the Parma city area. What we can catch is It is known that ham or various salami It is a product that has been around for thousands of years. Italy is famous for exporting Which is the most important thing? Maintaining production standards By raising cows and pigs that can be processed from ham into salami. This makes it possible to add additional value
and raise the price level. Because it is an Italian product which has standards to control production in every step amidst inspections from the government sector If there is anything that is not up to standard, it will not be certified. and cannot be sold Or they must be sold as a secondary product, giving farmers who raise these animals higher incomes. It is considered a strong point of Italy. And it is known that it is a traditional local product. In using technology to be involved. can add additional value Makes profit margins higher Because you don’t have to rely too much on labor. It is considered something that Thailand must do a lot of homework on. Because I want Thai farmers who raise cows or animals at higher income We have to think about what to do, such as dissecting and exporting. or dissected and then processed and exported Therefore, we must come to learn. Whether it’s pork caps, salted beef, sausage, Chinese sausage, which is similar to making salami. But we must accept that we cannot do it imm
ediately. Because Italy has a long history of doing this. It is the key to learning. That we have to think about together with the Ministry of Agriculture and Cooperatives.
In addition, the Prime Minister also mentioned his trip to visit the company VERSACE (Versace) yesterday (17 May) that because VERSASE has a branch in Thailand. and has very good sales which Thailand is the main target country What’s interesting is that the company turns it into a lifestyle brand. For example, when Taylor Swift comes to a concert, Versace will take care of all the clothes. He therefore spoke about the long-term plan to listen to what Thailand plans regarding tourism, such as organizing Formula 1, Formula E, organizing concerts. or organizing the Michelin Food World Fair in Chiang Mai Province Therefore, it’s a matter of lifestyle. Can go together with fashion. He will then think about whether he can take part in making this exhibition or not. To stimulate sales Along with serving various festivals in order to reach the de
sired destination, Versace was excited. Because he never knew that Thailand plans to promote tourism. Therefore, he also wants to be a part of the growth of the Thai economy.
Source: Thai News Agency