France Minister of Commerce Led a group with the power of influencers to fly to France, bringing local products to promote both Thai food. Push food recipes, seasonings, and authentic Thai ingredients along with the Thai SELECT seal, guaranteeing authentic Thai taste.
Mr. Phumtham Wechayachai, Deputy Prime Minister and Minister of Commerce Organize activities to promote Thai food soft power Show how to make Thai papaya salad with famous European food influencers who have over 3.7 million followers on all channels and give the Thai SELECT logo to Tuk Tuk Thai Café by Mr. Sarayut Rung-uam and Mr. Tony SCHEPENS. The owner of the restaurant guarantees that it is a restaurant that uses Thai ingredients and authentic Thai flavors at the Thai restaurant Tuk Tuk Thaï Café Cannes, Cannes, France.
In this regard, we have organized a demonstration activity for making Thai papaya salad with two well-known influencers who have a combined total of more than 3.7 million followers across all channels, which will help the
French people. and Europeans know Thai food and stimulate the consumption of Thai food This is one of the soft power that the government and the Ministry of Commerce are pushing to increase. By organizing activities to promote Thai food and Thai SELECT restaurants, it will help promote the Thai Kitchen to the World Kitchen policy and push Thailand’s soft power through Thai food and Thai SELECT restaurants, helping to build the image and expand awareness of the group’s Thai SELECT logo. Consumers in the French market Promote a good image Create a trend for Thai kitchen popularity among the new generation of consumers. Including creating and expanding awareness about the characteristics of authentic Thai food, seasonings, and raw materials used in preparing authentic Thai food. It will increase the demand for Thai food and agricultural products, Thai SELECT products, as well as Thai SELECT restaurants, leading to increased trade value of Thai products and food,’ Mr. Phumtham said.
Additionally, by influencers
Participating in the activity included Mr.Thaï King Liou in the page “lerizjaune”, a chef of Asian descent (Lao and Chinese) who has published Asian food, including Thai food. Wrote many Asian food cookbooks in French, such as LE RIZ JAUNE, BAO and STREET FOOD D’ASIE, with over 1.8 million followers on YouTube, TikTok, Instagram, Facebook, all channels combined, and Mr.Jason Paul, a national influencer. Germany, Foodie, Sport and Lifestyle line under the name “thejasonpaul”, which is famous in the European region. and has more than 1.9 million followers on all channels in total.
Within the activity were Mrs. Wannaporn Ketthat, Deputy Permanent Secretary of the Ministry of Commerce, Mr. Phusit Ratanakul Serererngrit. Director-General of the Department of International Trade Promotion and the executive committee of the Ministry of Commerce also participated. As for the restaurant, Tuk Tuk Thai Café is the 37th Thai restaurant to receive France’s Thai SELECT symbol. The restaurant is currently located at 3 rue
Latour-Maubourg 06400, Cannes. It has an area of approximately 50 sq m. It is able to serve customers. Has 35-40 seats, which has a Thai atmosphere and decoration. The shop is in the process of opening a new branch near the city center at number 33, rue Bivouac Napoléon 06400, Cannes, etc.
Source: Thai News Agency